If you own a business, chances are you know the importance of marketing online. Of course, there are many different ways to do so, via social media, Google ads and more, but have you ever considered the power of marketing via a business blog? Content writing is one of the best ways to capture an audience's attention, create a sense of trust and provide value up front, which can lead to successful conversions.
First, let's deep dive into the top 5 tips for writing a business blog to attract customers.
Tip 1: Know your audience. Take the time to research who you will be writing for, what type of content they are interested in, and how often they would like to hear from you. Knowing your target audience is key because it helps ensure that you are creating content that resonates with them and meets their needs.
For example, if you are a real estate agent and catering to a large portion of the population that is first-time homebuyers, you will want to tailor your content to verbiage that they would understand and find useful. You could write about important topics to first-time homebuyers like how to budget for a mortgage, what the incentives are for buying over renting, or, what to expect during the home buying process.
Tip 2: Create engaging titles. Titles are just as important as the content itself, because it is what draws people in. The title should provide an idea of what they will learn when reading your article and be interesting enough to make them want to click through.
Additionally, you'll want to marry the title up with keywords that rank as well, but not to the detriment of being genuine. For example, even if a popular phrase according to Google is "Cheap Homes in ____," if it dilutes the quality of your article, you may want to think twice about including it. It is better to go with authentic and writing from passion over pressure EVERY.TIME.
Tip 3: Start strong and keep it moving. You have just a few seconds to make an impression on your reader, so get their attention right away with something powerful. Whether you use a thought-provoking quote, a statistic or an anecdote, make sure you can draw your reader in.
Also, keep content at the right level of complexity and with enough details to provide value but not overwhelm your readers. The goal is to capture their attention, inform them and inspire them to take action – not bore them with too many facts.
Tip 4: Provide value and solutions. The content you create should be providing readers with answers to their questions first, and then later, connecting it to your product or service. Providing value up front will help build trust between you and your potential customers, but also get them excited about what you have to offer.
For instance, if you are in the health and wellness industry, write a blog post with tips on how to stay fit and healthy at home. Then, connect the ideas back to your product or service like a digital print on your Etsy shop, or a 1-on-1 session with you for coaching.
Tip 5: Use visuals and multimedia. A great way to make your content stand out is by adding images, videos, and GIFs throughout the article. This helps break up the text while also bringing life to it. Additionally, if you are writing a tutorial or step-by-step guide, creating a video or infographic can be incredibly helpful and make it easier for your readers to digest.
These can easily be created for free using websites like Canva.com, or you can always hire yours truly to create high-quality images, videos, and infographics for your website and blog content.
These are just some tips that I follow when crafting content that attracts customers. Writing great copy takes practice and patience, so don’t be discouraged if it doesn’t come out right the first time. With a little bit of experimentation and continued practice, you will be able to create content that resonates with your target customers and build relationships with them.
Got the point, but not the time? Consider outsourcing your content needs to me. I can write content that will garner attention, create trust between you and potential customers, and provide value up front. Hiring a professional content writer can make all the difference in making sure that your content stands out from the competition, while also allowing you to focus on the areas of your business that need the most attention.
Ready to get started? Contact me today! I’d love to hear from you and help make your content dreams come true. Let’s work together to create compelling, engaging content that will help draw in more customers and grow your business. Together, we can make amazing content that will set your business apart from the competition. Don’t wait any longer – let’s get started! Reach out today to discuss how I can help you craft content that builds rapport,, earns respect and gains retention, revenue and referrals!
